Testimonials & Case Studies
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"With the continual change of consumer behaviour moving from offline to online, we as retailers need to review the traditional ways in which we go to market. We have found Catalogue Central and its performance model as a great way to provide our offers to our customers who wish to consume our catalogues online.
The analytics and product interest heat maps we receive post campaign help us gain further insight into our consumer interest levels and performance on certain products - something we haven't been able to achieve through our traditional catalogue model.
With the additional platforms provided through their partner sites like Ninemsn,Yahoo!7 and Kidspot, we can now reach even more customers."
Michelle O'Farrell - National Marketing Manager, Kmart
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"Catalogue Central has been a focal point in our online marketing mix for over 12 months now. Their pay per catalogue read model suits us ideally as we are only interested in having qualified leads flow through to our site. The success we've had promoting our 4pg brochure and TVC on Catalogue Central far outweighs anything we've seen from previous display campaigns.
The retail audience Catalogue Central has access to is an impressive leverage point for us as they can target behaviorally consumers we are interested in communicating with. The power of their Syndication Network with the likes of ninemsn and Yahoo!7 on board really adds weight to the value they are delivering."
Amanda Edmonds - Marketing Campaign Manager, SelecTV
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Telstra has been promoting their catalogue on Catalogue Central to engage in a powerful, efficient and cost effective way with the consumer who falls outside the distribution areas that our printed catalogues reach.
Through retail market intelligence CC has provided detailed feedback on the performance of catalogues by product, page, brand and category. CC has continually delivered a return on investment, catalogue reads and user engagement data.
As part of our online strategy CC offers us the ability to showcase a wide range of product and price offerings in a matter of seconds
Casey J Hunter - Telstra, Retail Marketing Manager
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"Catalogue Central is as simple as it is effective in getting my catalogue into the hands of interested/ relevant consumers. Their strong retail database is a great leverage point to kick off each campaign by behaviourally engaging Bedlinen and Homewares customers. I've found Catalogue Central to have a two-effect: 1) sending consumers in-store as online catalogues work similar to printed ones and 2) sending consumers direct to my website adairs.com.au to purchase online.
Post campaign the detailed analytic reports are delivered within 48hrs so we can make near real time decisions on product and price mix for following campaigns. I also like the fact I can see exactly where the consumers are coming from through the postcode tracking technology."
Denise Riachi - Marketing Manager, Adairs Retail Group
To hear more about how the iNC Network has performed for more Australian retail brands, view our Case studies below.